We launched a new residential development
5 MINUTES READ
Founder & Lead Designer
Kristian A. Kučerka
Client
Arston
Date
Role
Branding, Media Buying
ARSTON approached us during the early marketing phase of a new residential development. While the project had strong fundamentals — location, architecture, and long-term investment potential — its marketing lacked the clarity and performance needed to generate consistent demand.
The developer needed two things: a professional brand identity that would present the development with confidence, and a marketing system capable of attracting qualified buyers at scale.
We partnered with the team to build both. By combining a refined visual identity with a performance-driven advertising strategy, we aimed to transform the project’s presentation while significantly improving the efficiency of its lead generation.
Our role was not only creative but strategic — ensuring the project could compete effectively in a market where buyers are constantly comparing developments.
THE OPPORTUNITY
In the early stages of promotion, ARSTON faced a common challenge in property marketing: strong interest, but inconsistent lead quality and rising acquisition costs.
Previous campaigns were generating traffic, but the funnel lacked optimization. Many leads were unqualified, and the marketing spend was not translating into meaningful buyer conversations for the sales team.
This presented a clear opportunity. By refining the brand identity and restructuring the advertising funnel, we could position the project more professionally while dramatically improving the efficiency of its lead generation.
The objective was simple: reduce cost per lead, increase qualified enquiries, and create a scalable marketing system capable of supporting the entire lifecycle of the development.
WHAT WE DID
Our work began with the brand identity. We designed a new logo and visual direction that positioned ARSTON as a modern and confident residential project. The identity was built to work seamlessly across marketing campaigns, digital platforms, and sales materials.
Alongside the brand work, we rebuilt the advertising strategy from the ground up.
We structured a full performance funnel across Meta and Google, focusing on highly targeted audiences, optimized creatives, and continuous testing. Campaign structures were redesigned to improve lead quality while maximizing return on ad spend.
Through ongoing optimization — including audience segmentation, creative testing, and funnel refinement — we gradually improved both campaign efficiency and lead relevance. This allowed the developer’s sales team to focus on genuinely interested buyers rather than filtering through low-quality inquiries.
RESULTS
The combination of stronger branding and a performance-focused advertising strategy significantly improved the marketing results for the ARSTON development.
Within the first months of optimization, cost per lead decreased by 37%, while the quality of incoming enquiries improved noticeably. Campaign performance also saw a strong uplift, reaching an average 3.4× return on ad spend across active acquisition channels.
More importantly, the developer began receiving a higher volume of qualified buyer conversations — reducing wasted time for the internal sales team and accelerating the overall marketing momentum of the project.
By aligning brand presentation with performance marketing, ARSTON was able to compete more confidently in the market while building a sustainable demand generation system for the development.
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
(03)
Wild Horses helped us elevate how our project is presented to the market. The branding and website immediately positioned Medici as a premium development.
Their advertising campaigns delivered strong results from the start, with better lead quality and improved return on ad spend. The combination of design, digital experience, and performance marketing made a huge difference.
LUCIA BENEDETTI
Marketing Manager, Medici Living
(01)
Before working with Wild Horses, our marketing was fragmented and expensive. Their team rebuilt everything — from branding to paid campaigns — into a cohesive system that actually performs.
The difference was immediate. Our cost per lead dropped significantly, campaign ROAS improved, and the project finally had the professional presentation it deserved. For a residential launch, that level of clarity and performance is invaluable.
Martin Havelka
Development Director, Nordway Residences
(02)
Wild Horses created a brand identity that truly reflects the quality of our developments. Before launching the project, we needed a professional visual foundation that would resonate with buyers and investors alike.
The branding they delivered gave us exactly that — a refined, modern identity that elevated how the entire development is perceived.
Peter Kováč
Founder, Pristin Ventures
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